Growth

“When eating an elephant, take one bite at a time.”

- Creighton Abrams

I was chatting with an investor a year or two ago, shortly after our Series A, and the subject of revenue goals came up.

At the time, our revenue was pretty low - less than 10% of monthly costs. We estimated our business would only become viable when revenue reached a level 10 times greater than our current costs.

The implication was that we needed grow by 100 X before our business had any significance at all, and I was struggling to come up with any credible plan for getting there.

Her response was for us to simply put one foot in front of the other. Just focus on growing every month, and the rest will take care of itself.

At 15% month-over-month growth, you’d grow by 100 X in around 33 months.

At 20% month-over-month, it takes 25 months.

At 25% month-over-month, it takes 21 months.